Sport Achat 2026 - the colorful presence of the Sidas World
As every year, the Sidas World attended the leading French outdoor trade show in Grenoble, alongside 500 exhibiting brands and 200 booths.
Many new developments were introduced this year, starting with the booth itself. Our brands, Sidas, Sidas Academy, Therm-IC, Therm-IC Pro and ShooIQ, were showcased within a 110 sqm space, each with a dedicated area designed to highlight their distinct stories and identities. At the heart of the booth was a welcoming workspace bringing together the colors of the Sidas World.
Over the three days, we observed strong attendance and a clear interest from our clients in our brands, their stories, and our products.
The 2026 edition of Sport Achat recorded a 3% increase in visitor numbers compared to the 2025 edition, as well as twice as many international visitors.
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Sidas' Universe
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Regarding Sidas, the booth served as a showcase for the launch of the Custom range, supported by our new machine, the Custom Station, for which a live insole molding demonstration was carried out. This area of the booth also featured our latest innovations, such as the Shin Plates and the Ski Merino Nation and Black socks.
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Sidas Academy
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The Academy was present to showcase the latest trainings added to the catalog, as well as the support offered to our partner stores.
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Therm-IC's universe
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For Therm-IC, the group's growing brand, Sport Achat was a key moment to release the latest Warm Dissent socks, as well as the new heated sock collection. Hand solutions were also highlighted, notably with the introduction of the Snow One gloves and Arctic mittens.
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Therm-IC Pro
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Close to the Therm-IC corner, the solutions for the professionals braving the elements were also showcased. This provided an opportunity to engage with current clients, explore new products, and introduce ourself to potential future customers.
This trade show was marked by valuable encounters and new developments. Given the event’s significant growth, we are already looking forward to the next edition!
©️ Lucas Marcou
