Footcare at the heart of UTMB®
In Chamonix, Sidas’ solutions come to life for the flagship event of the trail running season: the UTMB®.
Official Foot Care Partner
Once again this year, Sidas is the official foot care partner of the UTMB®...
Our solutions meet runners’ specific foot care needs before, during and after their race. Essential care that allows everyone to focus on running and performance, rather than on the discomfort caused by repeated foot strikes.
Our sports podiatrist, Marie Maligorne, had the opportunity to discuss this topic with Ludovic Pommeret and Thibaut Baronian, both Sidas athletes, during the conference, “Ultra-Trail Foot Care Routine Discussion.” Several key points were raised, highlighting the importance of taking care of your feet as early as possible.
Helping visitors choose the right solution
At the brand village, our teams are on hand to guide visitors towards solutions tailored to their needs.
Thanks to our on-site Feetbox, insole selection is based on precise, easy-to-understand digital analysis.
Our latest sock models are also being showcased, including the Run Spirit, developed with Jim Walmsley and coming soon to your favorite shops...
Official partner of the 0 to 100 project
Since the beginning of the adventure, Sidas has supported the 0 to 100 project and its participants, whose aim is to analyse the impact of structured training on the health of people who were initially sedentary.
A total of 20 volunteer women and 20 volunteer men, all leading a sedentary and inactive lifestyle, will benefit from medical and scientific monitoring, as well as progressive sports coaching, in order to achieve the ultimate goal: completing the CCC® 2027, one of the iconic Ultra-Trail du Mont-Blanc races : 100 km with 6,000 metres of elevation gain.
After just six months of training, the participants set off on the ETC® this Tuesday, 25 August: a 15 km race with 1,200 metres of elevation gain.
During the conference dedicated to the project, participants were able to share their experiences, particularly regarding the impact of the solutions provided by Sidas throughout their journey.
Throughout this week of sport, our teams are alongside athletes and visitors, helping them take care of their feet.