BMI: heading into Winter 2027/2028
Last week, our teams and international partners gathered in Grenoble and St-Étienne-de-St-Geoirs for the Fall-Winter 27/28 BMI.
For this new edition, the focus was placed on separating the Sport and Outdoor divisions. Throughout the week, each brand was therefore able to highlight its vision, new products and priorities in dedicated time slots and spaces.
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Campus visit for everyone
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Whether Sidas or Therm-IC, all participants had the opportunity to visit the campus and discover the major new investments made by the Sidas World. The biodiversity-focused developments marked the tour, helping everyone become more aware of the CSR challenges we are working on.
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Titre
Sport: Sidas keeps innovating
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After an introduction highlighting the importance of the connection between the Academy, Shoo-IQ and Sidas, the workshops were designed around the same logic.
The new products were presented to our international partners, and among the key topics covered were:
- Digital analysis in the service of our customers
- How to bootfit a racer?
- The new Custom insole range
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Titre
Outdoor: Therm-IC gains momentum
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On the Outdoor side, the division is continuing to grow, and the orange brand keeps rising. Partners attending the BMI had the opportunity to get an exclusive first look at the new space dedicated to our expertise in adapting to the elements.
The workshops then led discussions around several topics, such as:
- The new Bodywear & Headwear collections
- The evolution of Therm-IC Pro
- The integration of heating elements
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A warm thank you to all our partners, who help us spread our solutions all around the globe !
