SIDAS commits to a 3-year partnership with the UTMB® World Series

For years, we’ve shared the trails and the passion for running with the UTMB® community. Today, we’re taking things to the next level: SIDAS is now an official partner of the UTMB® World Series for the next three years.

In 2025, we’ll support runners at 23 European events, including the UTMB® World Series Finals at HOKA UTMB® Mont-Blanc. And that’s just the beginning; in 2026, we’re expanding our presence to the full global circuit.

Our mission is simple: help runners go farther, run better, and with more comfort. Whether it’s preparing for the season or crossing the finish line pain-free, we’ll be there with practical solutions to take care of their feet : before, during, and after the race.

Since 1975, we’ve been developing foot comfort technologies in France. From the very first custom ski insoles to today’s Feetbox® EVO used at events, our expertise is built on real-world know-how and a constant drive to innovate.

We’ve been a partner of HOKA UTMB® Mont-Blanc for over 5 years, and our connection to the trail community runs deep. Today, nearly one in ten runners on the UTMB® World Series circuit uses our products. That’s something we’re proud of.

Here’s what you can expect from us at UTMB® World Series events:
    •    tailored advice for every foot type and running style,
    •    a foot care protocol validated by the UTMB® medical commission,
    •    static foot analysis via our Feetbox® EVO platform,
    •    and of course, gear testing in real-world conditions.

Together, we want to make one thing clear: foot care isn’t just a detail, it’s a race strategy. And we’ll be right there to prove it, not just in theory, but on the ground, with the trail community.