The Yellow Power goes international !
Since the beginning of the year, our teams have been present at numerous trade shows around the world… Let's take a look at their work
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Prowinter - Italy
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In Bolzano from January 11 to 13, the trade show placed a clear emphasis on quality and international reach. Prowinter remains “small but refined,” focused on the essentials and close to industry players and the market.
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Slide & OTS - UK
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In Liverpool, from January 12 to 14, our teams prominently showcased Sidas’ Custom innovation.
For the 2026 edition, the trade show brought together over 400 brands, 107 booths, and more than 700 visitors…
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Pro Ski Intro - Sweden
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Heading to Vemdalen, where our new Shin Plates were highlighted by Sidas trainer Magnus Wörnertet and tested by Martin Hansson, former World Cup ski racer.
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SAZ SnowFestival - Austria
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From January 25 to 27 in Kühtai, our DACH teams successfully showcased Sidas’ identity.
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Sport Achat - France
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During the same period, Sport Achat took place in Grenoble, the annual gathering for outdoor brands and stores, bringing together 500 exhibiting brands and 200 booths.
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Winter Sport Market - USA
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Held from January 29 to 31 in Salt Lake City, Utah, and covering over 15,600 m² of exhibition and showroom space, the Winter Sports Market (WSM) is the largest and oldest professional trade show in the winter sports industry. An exclusive, invitation-only event, it brings together major brands and specialty retailers to prepare for the upcoming season.
It was the perfect opportunity to showcase Sidas World…
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A warm thank you to all our teams for their dedication on these various events !
